Introduction

A slow website is like a leaky tap—small at first, but the costs can add up quickly! Let’s break down why investing in performance optimisation pays off.

The Financial Implications

• Lost Sales: As mentioned earlier, a one-second delay can lead to staggering revenue loss. Do you really want to give up that cash?
• Lower Search Rankings: Search engines favour fast-loading sites, meaning a slow site can hurt your visibility online. If you can’t be found, what’s the point?

Conclusion

Investing in performance optimisation isn’t just about speed; it’s about safeguarding your bottom line. Let’s work together to make your website fast and fabulous!