The Need for Speed: Why Website Performance Matters

Introduction

In the digital race, speed is paramount! If your website isn’t loading quickly, you might as well be waving goodbye to potential customers. Did you know that a one-second delay can lead to a 7% drop in conversions? Yikes!

The Stats

  • Bounce Rates: Studies show that 53% of mobile users abandon sites that take over three seconds to load. Ouch! That’s a lot of lost opportunities.
  • Revenue Loss: For an e-commerce site earning £100,000 monthly, every second of delay could cost you £2.5 million in lost sales annually. Imagine what you could do with that money!

Conclusion

Optimising your website for speed isn’t just a technical upgrade; it’s a business necessity. Let’s ensure your site is a speed demon, not a tortoise!

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