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Understanding Bounce Rates: How Speed Affects User Behaviour

Introduction

Bounce rates are like that uninvited guest at a party—no one wants them hanging around! A slow-loading website is a surefire way to increase your bounce rates.

The Impact of Speed on User Experience

  • User Expectations: Users expect pages to load in under 2 seconds. If they have to wait longer, they’ll hit that back button faster than you can say “performance optimisation.”
  • Engagement Levels: A speedy website keeps visitors engaged, encouraging them to explore more pages. More page views mean more opportunities for conversions!

Conclusion

By optimising your website speed, you can significantly lower bounce rates and enhance user satisfaction. Let’s turn your site into a user magnet!

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